What is the Designer’s Perspective behind Creating a Brand Logo?

You may never see a big brand without a logo. That’s because a logo plays a significant role in how your consumers will recognize and perceive your brand. It’s natural for every business to build a custom brand logo to establish a good rapport with the audience, and the best way is to hire a professional designer to create your brand logo. However, have you ever wondered what the designer’s perspective is behind creating a brand logo? A logo serves different purposes for a brand, and you need to know about the designer’s perspective to get the ideal logo for your brand.

10 Important Designer’s Perspectives behind Creating a Brand Logo

Here are the 10 crucial designer perspectives which you need to know:

  1. Analyze the Objective of Your Brand
  2. Research and Learn about Your Competitors
  3. Understand the Nature of your Brand
  4. Think Out of the Box
  5. Choose the Proper Design Style
  6. Test Different Colors
  7. Select Right Type of Fonts
  8. Choose the Type of Logo
  9. Strive to Keep It Simple
  10. Consolidate Logo Design into Your Brand


  1. Analyze the Objective of Your Brand

Before creating a brand logo, a designer analyzes the objectives and goals of the brand. Each logo is designed for the particular purpose of reaching out to its target market and audience. Understanding the business goals helps the designer identify the brand ideology and its motivations in the future. Your brand information will assist them in choosing the elements of your logo. All the details are given to them through a questionnaire. And thus, it guides them to create an ideal custom brand logo for your business.

  1. Research and Learn about Your Competitors

A designer’s most important perspective is to learn about the brand’s competitors. Even though your niche is not vast, there are still plenty of competitors out there in the market with an ideal brand logo. A designer researches and understands the strategies of the competitors that they are using to lure their audience. Since your brand have almost the same audience as your competitors, isn’t it wise to learn about their strategies? After extensive research, a designer builds an ideal custom brand logo that makes you stand out from your competitors.

  1. Understand the Nature of your Brand

A designer makes sure that the brand logo represents the nature of your business. The font and colors used in the logo should align with the business products or service you offers. Creating an aligning logo is significant for your business, as it can create the brand identity for your business in the market. A professional designer always targets your audience and markets in your custom brand logo because it can reflect your business values and attributes.

  1. Think Out of the Box

The purpose of a brand logo is to represent your brand values and aesthetics to its potential customers. They always think out of the box until they come up with something new, which is only possible by testing various designs, styles, and colors. Learning from the competitors is excellent, but your logo shouldn’t look like them. A logo is the brand’s identity, and it’s better, the more innovative it is. A logo maker always makes sure that your logo stands out in the market with unique fonts, design styles, shapes, etc.

  1. Choose the Proper Design Style

Another vital perspective a designer considers while creating a brand logo is to choose the proper design style. In this part, your logo should reflect your brand’s identity and personality. Several common design styles are available, such as minimalist, retro, classic, fun, and handmade. A logo agency always knows which design style will work best for your brand. A classic style helps in building the brand’s trust. On the other hand, a retro style reflects something about the past, and a minimalist style is all about keeping the brand as simple as possible. A fun design makes the logo unique from the rest, and a handmade style works great for brands that sell handmade products.

  1. Pick the Right Colors

Colors can set your brand’s tone and determine the brand’s message. The psychology behind using different colors is complex and complicated. However, in short, it provides a particular meaning to your brand. For example, if the designer is using red more, it represents that the brand is passionate and energetic. It also means that your brand explicitly targets the younger audience. If it has blue color as the main, it shows the feeling of intelligence. A logo maker always uses colors that speak about the brand’s personality and send the customer’s message

  1. Select Right Type of Fonts

A designer always prefers the font that completes the custom brand logo. The basic types of fonts are serif fonts, sans serif fonts, script fonts, and display fonts. Logo agencies hire experts who have the ability to make the typography powerful by combining different fonts with each other. It also speaks about the personality of your brand. For example, a child-friendly business uses handmade fonts, while a rock music brand always picks bold fonts. By understanding the personality of your business, a designer can pick the correct type of font to design your custom brand logo.

  1. Choose the Type of Logo

It is the part where the designer shows the most creativity in creating a brand logo. There are 7 main types of logos: lettermarks, wordmarks, pictorial marks, abstract logo marks, mascots, combination marks, and emblems. Suppose you want to have lettermarks (or logotypes), which means your business name will be visible on the brand logo. Businesses that have small marketing budgets can benefit significantly from logotypes. On the other hand, if you choose pictorial marks (or logo symbols), you will have to spend heavily to spread awareness about your brand.

  1. Strive to Keep It Simple

Every expert designer or logo agency emphasizes creating a simple logo through the concept of minimalism. It means that there should be only one or two fonts, colors, and other elements in the custom brand logo. In short, they are keeping it simple so that the viewers can understand the brand’s message at first glance. Complexity in the logo will only damage your brand reputation. If there are many colors and fonts in the logo, it will confuse the viewer and send an unclear message. Moreover, a simple and unique logo is memorable.

  1. Consolidate Logo Design into Your Brand

After creating a brand logo for your business, the designer can set the tone, font, and overall look to create a seamless identity for your brand. Now you have the basis for all the branding materials for your business, and you can also use it on other parts, such as web design, packaging design, or business cards. A professional designer always asks people to get valuable feedback from them before sending the final draft to you. If they find those suggestions valuable, then they go ahead and improve your logo design.

Wrap Up

To get a powerful logo for your brand, you need to understand the designer’s perspective on creating a brand logo. The best brand logo is always unique, simple, and conveys the direct message of your brand to the viewer. If you want the ideal logo design for your brand, then always consider hiring a logo agency for your work because they have the experience and professionalism you need in your brand.



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